Year 2025 - Surviving and thriving in challenging time 砥礪而立，逆勢奮進

13 2024 年刊與 2025 展望 YEARBOOK 2024 & PROSPECT 2025 專題探討 FEATURE advice and innovative solutions, making them distinct from competitors. Additionally, enhancing soft skills, inter alia, emotional intelligence and empathy, is essential. Empathy fosters trust, enhances communication, and improves customer relationship. Understanding customers’ needs and emotions enables insurance intermediaries to provide tailored solutions, ensuring satisfaction and long-term loyalty. Finally, networking and relationship-building are essential. Insurance intermediaries should engage with industry associations and attend networking events to connect with peers and potential customers. This networking can lead to referrals and partnerships that are invaluable in a competitive landscape. In challenging times, insurance intermediaries must invest in technology, stay informed about regulatory and compliance issues and industry trends, enhance communication skills, and build strong networks to thrive in today’s ever- changing market. To conclude, QF strongly supports HKCII to empower its members through continued education, collaboration, and advocacy, fostering innovation and resilience. By sharing best practices and resources, insurance intermediaries can navigate challenges and enhance competitiveness in the insurance market.