Year 2017 - HOW TO PROMOTE THE POSITIVE IMAGE OF INSURANCE MARKET 如何提升保險業的專業形象

專題探討 Feature To promote positive image of insurance industry by using “New Education Model – Combine Study Mode” Background Well education and quality insurance technical training for insurance practitioner are the key success factors to promote positive image of insurance industry. In today’s ever-changing and competitive insurance landscape, the need for insurance professionals to participate in ongoing education, training and professional development in order to keep their skills and knowledge up to date is essential to achieving personal career goals and general public expectation. Hong Kong Market In Hong Kong, insurance technical training usually divides into three categories in sales, technical skills and other compliance training. In fact, classroom face to face study is the main study mode in Hong Kong. While there is still a need for traditional classroom face to face study, the time commitment required often puts an unnecessary burden on already busy insurance professionals. With all those budget cuts, busy classrooms, and course shortages, you won’t always get the chance to study exactly what you want especially for the technical insurance subjects. It’s no wonder why millions of insurance practitioners from all around the world opt for online study programs. Online learning has to be the greatest revolution in contemporary education. It made a huge change in the system and opened great opportunities for everyone who wants to learn something. Therefore, combine face to face and on line study mode is necessary for the current competitive environment. Allow us to explore why online learning is more awesome than you think. The following potential advantages of online learning that will make you reconsider your attitude towards this type of study mode. Key Advantages 1. Learn Anywhere You can pick the program of your dreams in traditional education, too, but that would involve traveling away from home or workplace, living in a completely unknown environment, and struggling in an extremely competitive learning environment. However, combine study mode can give you the flexibility to learn anywhere. 2. Learn Anything and Anytime When you start browsing through interesting online courses and programs, you can learn anything and anytime. This type of system does not require attending live sessions; you can access the materials at any time that works for you. If you have to work or take care of your home and children during the day, you still can study at night. That’s an advantage the traditional face to face only study mode cannot beat. 3. Comfort You will not be bound to physical class session when you opt for online study. Comfort is a strong advantage, but it can go both ways. You mustn’t allow yourself to get too comfortable when studying from home, so it would be best to abandon the couch for few hours a day and set up an inspirational studying environment in your home. All you need is a large desk and a nice, comfortable chair. 30 2016 年刊與 2017 展望 YEARBOOK 2016 & PROSPECT 2017